Everything is changing, including the hotel industry. Two people who have experienced this process firsthand and helped shape it are Michael and Philipp Madreiter, brothers and Puradies hoteliers with a passion. Reasons enough to talk to them about the past, present and future of the industry…

Puerto Escondido in the Mexican state of Oaxaca is a center of attraction for sun and sea lovers from all over the world. In particular, the beaches around La Punta Zicatela are a paradise for surfers; the year-round summer temperatures due to the geographical location on the southern Pacific coast of Mexico ensure a constant influx of tourists. The need for new hotels near the beach is therefore not surprising.