INSPIRATION FROM AROUND THE WORLD FOR AN AESTHETIC AND MEANINGFUL LIFESTYLE
In the legendary winter sports destination of Sölden in the heart of the Ötztal Alps, you’ll find THE SECRET, a mystical and magical resort that opened its doors in March 2022 following extensive renovation and expansion work. For guests who are looking for both a cosmopolitan atmosphere and a retreat in nature, the modern lifestyle hotel is the place to be. 
Like a green thread, the beauty of nature weaves through the Tyrolean mountains and alpine meadows of the Zillertal, reaching all the way to the edge of town into Das Kaltenbach - Aparthotel. There, it quietly shines on in the design, more than ever since the gentle “glow up.”
Alps Lodge
The very first moment of your arrival at the Alps Lodge is already stylish and spectacular – its car lounge has a sophisticated museal flair: Art on the walls under cool, specially conceived lighting, and generous parking spaces offer motorised guests a truly luxurious refuge at the car-free sunny plateau ...
Maybe it's the long-awaited holiday you've been dreaming about for weeks. Or that special moment when you slide into a brand-new car and suddenly the world feels wide open. It's that tingling feeling when dreams start to become reality. At Nidum, you don’t have to choose — here, you can have both: the joy of arrival and the thrill of departure. As a proud member of Lifestylehotels™, Nidum now offers guests the chance to borrow a BYD for scenic drives through the stunning Tyrolean mountains: the understated luxury of the stay, seamlessly continued in mobility.
From ancient ruins in Rome to rugged Alpine peaks – “Longing – Artists on the Road”, the new exhibition at Albertina Vienna, reveals how travelling shaped artists’ perspectives from the 18th century onwards. Drawings and watercolours bring the desire for distant horizons to life.
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