If bags could talk, they would certainly tell us many stories. But what stories can someone tell us who has been designing bags herself – and has been doing so successfully for a long time? We asked designer Ina Kent for an interview and found out what her first bag looked like in the 1970s, what she thinks of gender-specific bags and that she regularly carries watermelons…

The JET SET design team used three credos when it created its FW24/25 collection: Embrace the heritage, revive the legends, and shake the future. Now, with the launch of the collection, JET SET invites the bold and daring to travel back in time to honor the brand’s Swiss heritage and discover a new dimension in ski fashion and apres ski couture. It’s time to step on planet JET SET.