PIA KNOESTER, THE VISIONARY BEHIND HELGABAD, SHARES HER JOURNEY FROM THE BEAUTY AND PERSONAL CARE INDUSTRY TO THE CREATION OF A BRAND CENTRED AROUND WATER
AND MINDFULNESS. HELGABAD IS NOT JUST ABOUT PRODUCTS; IT’S ABOUT ENHANCING EVERY-
DAY MOMENTS INTO SOMETHING SACRED. IN THIS INTERVIEW, PIA EXPLORES THE SIGNIFICANCE
OF WATER IN BOTH PHYSICAL AND MENTAL WELL-BEING, AND HOW HER PERSONAL EXPERIENCES SHAPED HER UNDERSTANDING OF ITS POWER.
