The JET SET design team used three credos when it created its FW24/25 collection: Embrace the heritage, revive the legends, and shake the future. Now, with the launch of the collection, JET SET invites the bold and daring to travel back in time to honor the brand’s Swiss heritage and discover a new dimension in ski fashion and apres ski couture. It’s time to step on planet JET SET.

Under the motto “Deeds, not Words” coined by Emmeline Pankhurst, Viennese couture designer Katharina Reuschel presents her first Made-to-Measure collection in summer 2023. With the series consisting purely of natural organic fabrics, the founder of the eponymous Atelier Reuschel is making a conscious statement against mass production and at the same time presenting an ode to the versatility of the modern woman…